Product Marketing in the Cybersecurity Industry: A Conversation with Liron Mendel

About The Guest:

Liron Mendel is a product marketing professional with a background in sales and marketing. She has worked in various tech companies, including CYE and Allot, and specializes in bridging the gap between product and marketing.

Summary:

Liron Mendel, a product marketing professional, joins the podcast to discuss the role of product marketing in the cybersecurity industry. She explains that product marketing serves as a bridge between the product and marketing teams, ensuring that the product's messaging accurately defines its value proposition. Liron emphasizes the importance of understanding customers and the market in order to effectively market a product. She also highlights the role of research in product marketing, including competitive analysis. Liron discusses how CYE's platform, Hyver, helps cybersecurity professionals quantify cyber risk and communicate it to the board in a way that resonates with business leaders. She advises aspiring product marketers to start in marketing roles and develop a passion for a specific product or industry. Liron concludes by encouraging listeners to believe in their ability to achieve their career goals.

Key Takeaways:

• Product marketing is the bridge between the product and marketing teams, ensuring accurate messaging.
• Understanding customers and the market is crucial for effective product marketing.
• Research, including competitive analysis, is an important aspect of product marketing.
• CYE's platform, Hyver, helps quantify cyber risk and communicate it to the board in a business-focused manner.
• Aspiring product marketers should start in marketing roles and develop a passion for a specific product or industry.

Quotes:

• “Product marketing is the bridge between product and marketing.” – Liron Mendel
• “You have to be really eager to learn and understand your customer base.” – Liron Mendel
• “CYE's platform, Hyver, simplifies cyber risk quantification for the board.” – Liron Mendel
• “If you're passionate and willing to work at it, anything is possible.” – Liron Mendel

https://www.linkedin.com/in/leeron-walter-mendel-%F0%9F%92%A1-96113648/

https://www.linkedin.com/company/cyesec/mycompany/

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